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Mission and vision: a compass to navigate

The redefinition of BSG has allowed us to elevate the mission and vision of our community

In a business world in constant transformation, where rapid changes challenge the most solid structures, mission and vision become pillars that support the identity and purpose of an organization. They are not simple words written on a document, but living principles that guide the course in the face of uncertainty, marking a clear path to the future. Without them, a company runs the risk of getting lost in the maelstrom of immediate demands, disconnected from its essence and without a narrative that inspires its people and captivates its allies.
Mission and vision are not just words, they are the lighthouse that guides the path to the future
Equipo de remo sincronizado en acción.

What is the mission of a company?

The mission of a company is a statement that defines its fundamental purpose, meaning the organization’s reason for being and the value it provides to its customers, employees, and society.

It serves as a strategic guide that directs the company’s daily actions and establishes a clear focus for achieving its objectives. A well-defined mission not only communicates the organization’s core purpose but also inspires employees and strengthens their commitment to the company’s values and goals.

We created Business Software Group (BSG) with a clear mission: to bring together the talent and strength of Spanish software companies. In an increasingly connected and digital world, at BSG, we see our values as a compass that guides us in decision-making, talent acquisition, and the creation of new opportunities. We understand that the union of different perspectives and experiences enriches our solutions and enables us to tackle market challenges with creativity and efficiency.

"True digital transformation means incorporating technology into the essence of how companies operate."

— Ginni Rometty

Faro iluminado en la oscuridad como guía en la tormenta.

What is the vision of a company?

The vision of a company is a statement that describes its long-term aspiration, that is, how it wants to be perceived in the future and the impact it aims to achieve in its sector, society, or the world.

It serves as a lighthouse that guides the organization’s strategic growth, inspiring its collaborators, partners, and clients to share a common purpose. A clear and motivating vision helps set priorities, align efforts, and maintain focus even in times of change or uncertainty.

Our lighthouse, our vision, is to be the catalyst for technological innovation, driving companies forward and leading with high-performance software teams that simplify processes and expand business possibilities.

Equipo corporativo reunido en un evento empresarial.

Our values ​​as pillars

At BSG, we understand that the clarity of our mission and vision not only defines who we are today, but also who we want to be tomorrow. We are driven by values ​​such as collaboration, innovation and excellence, which guide our decisions and strategies to grow sustainably and with a positive impact. This commitment is reflected in our alliances, in the development of customized tools and in the ability to quickly adapt to global technological trends.