BSG renewed its corporate identity around seven organizational values defined through a participatory process with all the team members.

1. Innovation focused on people — Technology must generate significant results for people.
2. Transparency and trust — Lasting relationships based on honesty and clarity.
3. Commitment to excellence — High-performance teams and continuous innovation.
4. Continuing learning — Adaptive mindset in the face of a constantly changing environment.
5. Data-driven decisions — Strategy informed by metrics and rigorous analysis.
6. Consistency — Clear operational guidelines with full autonomy for each company.
7. Sustainability — Technological innovation as a tool for more efficient economies.

This process of strategic introspection involved leaders and teams from all the companies in the portfolio, consolidating a shared culture that respects the independence of each company.